Privacy Policy

Who is responsible

Betancore is an AI engineering studio based in San José, Costa Rica. For the website and the client portal, Betancore is the data controller. You can reach us at hola@betancore.ai.

For the data of end customers of the companies that use our systems, the company that hires the service is the data controller and Betancore acts as its technology provider (processor), following its instructions under a written confidentiality agreement.

What data we process

Depending on how you interact with us, we process one of these groups of data:

• Website: what you write in the contact form or when booking a call (name, email, company and message). The site uses no tracking cookies or third-party analytics; the hosting provider keeps technical logs (IP address and browser) for security.
• Client portal: email, name and role of the people the client company authorizes, and the log of the actions they take (for example, who approved which message and when).
• WhatsApp messaging systems: phone number, profile name, the content of the messages exchanged with the business, and the information the client company gives us about its customers (purchase history, preferences, sizes) to personalize service.
• Meta platform data: when a client company connects its WhatsApp Business account, we access the identifiers of that account and its phone numbers, its message templates, delivery metrics and the messages sent and received, through the permissions Meta grants and the company explicitly authorizes.

Why we use it

We use the data only to:

• Answer inquiries and schedule meetings.
• Operate the contracted systems: reply to messages, prepare re-engagement messages that a person at the business approves before sending, and measure whether messages were delivered.
• Prevent abuse, keep the systems secure and meet legal obligations.
• Improve the systems using aggregated information that does not identify people.

What we do not do

We do not sell personal data. We do not use it for third-party advertising. We do not message people who have no prior relationship with the business that hires us, and every commercial message includes a way to stop receiving them.

Artificial intelligence

Our systems use AI models from specialized providers to draft replies and classify messages. Those providers process only the content needed to generate each reply, under agreements that forbid using it to train their models.

Every commercial communication initiated by the business is approved by an authorized person before it is sent. No such message goes out automatically.

Who we share it with

We share data only with those we need to deliver the service, under contract and to the extent necessary:

• Cloud infrastructure providers (hosting and databases).
• AI model providers.
• Meta Platforms, through the WhatsApp Business Platform, to deliver messages.
• The client company your relationship belongs to.
• Authorities, when the law requires it.

How long we keep it

• Website inquiries: up to 24 months.
• Data operated for a client company: for the duration of the contract. When it ends, we return or delete it within 30 days unless the law requires us to keep something.
• Portal audit logs: up to 24 months.
• Technical security logs: up to 90 days.

Your rights

Under Costa Rica's Law 8968 on the Protection of Individuals regarding the Processing of their Personal Data and any other rules that apply to you, you may access your data, correct it, ask us to delete it, object to a processing and withdraw consent you have given.

Write to hola@betancore.ai and we reply within 10 business days. If your data belongs to a business that uses our systems, you may also ask that business directly and we carry out the request on its behalf. To stop receiving WhatsApp messages from a business, reply BAJA (or STOP). The detailed procedure is on the Data deletion page.

Security

We protect data with encryption in transit, individual credentials with activity logging, least-privilege access, secrets kept out of the code and periodic access reviews.

No system is infallible. If an incident affecting your data occurred, we would notify the client company and, where applicable, the affected people and the competent authority.

Minors

Our services are aimed at businesses. We do not knowingly process data of people under 18; if we detect that it happened, we delete it.

Changes to this policy

We publish the current version here with its date. Relevant changes are communicated to client companies through the agreed channels.