AI that doesn't make things up. It answers with your data.
Book a 15-min auditThe pilot worked. Production never came.
It's not a model problem — it's the engineering missing around the model.
Systems in operation
AI that actually works.
Closed scope, integration with your systems from day one, and a named person who answers when something breaks.
68,727
items from a corporate ERP, queryable live
2,697
variants the agent checks before it answers
856
automated tests before every change
Measured at a fashion retail corporation in Costa Rica. See the cases
Real data
Connected to your ERP and catalog.
They quote with real prices and real stock, and hand your team whatever they shouldn't resolve alone.
Most AI initiatives never make it past pilot.
Models are powerful. The hard part is making them run, reliably, inside a real operation.
We turn models into systems your operation runs on.
From redesigning processes to integrating your own ERP: our own architecture, in production, tailored to each industry.
Industries
For retail and companies that sell from a catalog.
Businesses trust Betancore to build, deploy and operate AI systems that perform in production.
See all industriesSolutions
AI customer service, end to end.
Three systems on one foundation: your company's data, your rules and a person on your team who approves what matters.
Every question, answered with your data.
Vera serves customers on WhatsApp and your website: prices, stock, orders and policies, after hours too. What it doesn't know, it doesn't make up: it hands it to your team with the full conversation.
- Anchored to your catalog and your rules
- Escalates to a person when the case calls for it
- Your team can take over the conversation live
Hi, do you still have the blue jacket in size M?
Hi, I'm Vera. Yes, we have 3 left in size M at the Escazú store. It's ₡34,900. Shall we hold one for you?
Any discount if I take two?
A person on our team confirms that. I've passed your question along: they'll write to you in a few minutes.
Escalated to your team
No quote goes without a follow-up.
Cierre builds each sales rep's list for the day: who to write to, with each person's message already drafted from what was left pending. The rep sends it from their WhatsApp with one tap, and every Monday you see the team's summary.
- At 2, 7, 15 and 30 days, and never more than four messages
- No prices, deadlines or discounts your company didn't give
- Replies, appointments and closes, counted by your team
Rep: Laura
5 for today- Carlos R.Porcelain tile 60×60 · 48 m²Day 2
- Ana V.Fixtures for two bathroomsDay 7
To: Carlos R. · Day 2
Hi Carlos, it's Laura. Did you get a chance to look at the tile quote? If you have any questions about the measurements, I'm happy to go over them.
Passed the text check
Open in WhatsAppThe customers who stopped buying, back in the conversation.
Reactiva separates the customers who haven't come back in months and drafts a different message for each one, in your business's voice. Nothing goes out until you approve it, and every week you get the report.
- One message per person, not a mass blast
- You approve, edit or reject every batch
- Delivered, read, replied and came back
No purchase in 90+ days
12 to approveTo: María F.
Hi María, this is Ana. A few months ago you took the sand linen dress; the new linen collection just arrived and we thought of you.
Demo
One conversation, two screens.
On the left, what your customer sees on WhatsApp. On the right, what the system does with it: it checks before it answers, fills in the customer's profile and leaves your team the next message ready to approve.
Illustrative view · Moda Aurora is a sample store.
Trust and control
Designed for trust and control.
Visibility into every conversation, data you can read and guardrails at every step: you see what the system does and decide what goes out.
With Betancore, your operation crosses the production threshold
Live oversight
Every Vera conversation and every Reactiva batch is visible in the portal as it happens. Your team can pause the assistant and reply in person, with a record of who wrote what.
Analytics you can read
Daily activity, conversations and approvals in a weekly report; for Reactiva, also delivered, read, replied and came back.
Guardrails built in
If the data isn't in your catalog or your rules, the system doesn't claim it: it escalates. Anything sent in bulk goes out only with your approval.
It speaks for your company.
It answers for your operation in front of your customers — with your data, your rules, and someone accountable when something falls outside the script. A tool gets installed and forgotten; infrastructure gets operated, measured, and kept running.
Cases
Numbers from systems we built, not from slides.
Fashion retail corporation · Costa Rica
Their corporate ERP connected live to a sales assistant: the entire catalog, searchable in seconds instead of by hand in the system.
Women's fashion brand · retail
WhatsApp agent deployed and tested by their sales team across the full catalog — never inventing a size or a price.
Activewear brand
Brand site with its catalog live, plus an internal assistant that drafts WhatsApp replies with the real prices.
Scale
68,727
items from a corporate SAP connected live to a sales assistant.
Catalog
2,697
product variants the agent checks every size and every price against.
Tests
856
automated tests the agent passes before every change.
Response
Seconds
from manual lookups to instant answers.
To production
4 wks
is the pilot timeline: from signature to running in your operation.
For confidentiality, names are given by sector; the live demo happens on the call.
See all case workCorporate ERP connected live to a sales assistant: 68,727 items queryable in seconds, instead of a manual lookup in the system.
The method
Betancore Grounding.
Anyone can wire up a model. What can't be improvised is making sure it never invents in front of a customer. Here's how we guarantee it:
01
Structured ingestion.
Your catalog, systems and documents become a living knowledge base the agent consults before answering.
02
Three-layer guardrails.
Instructions, retrieval and output validation: if a fact isn't in your base, the agent won't state it.
03
Human gate.
Anything published or sent in bulk ships with your approval, and the agent escalates to a person whenever the case calls for it.
04
Continuous evaluation.
Suites of real scenarios run before every change, so an improvement never breaks what already worked.
Every new system inherits the guardrails and the tests of the one before it: yours is born with all of that inside.
FAQ
The questions that kill contracts.
Answered in writing, before the first call.
Am I locked in with you?+
No. Code and configuration live in repositories under your name or transferable to you, and documentation is part of the deliverable: if you leave, you leave with a system that works. What doesn't carry itself is the work of keeping it true — your catalog changes, your rules change, and the models shift underneath. That's what the monthly fee pays for, not ransom.
Who owns the IP and the data?+
You do. Software built for your project is yours once paid, and your data never stops being yours: we don't use it to train models or for other clients.
How do I measure that it actually works?+
Metrics are defined before we build and you see them in the portal: for Vera, how many conversations it handled and how many it passed to your team; for Reactiva, delivered, read, replied and came back. Cierre sends you the team's summary every Monday: quotes contacted, replies and closes. Reports a manager can read, not just an engineer.
What if the AI tells my customer something false?+
That's what Grounding is for: if a fact isn't in your base, the agent won't state it — it asks or escalates to a person. And every system passes a suite of real scenarios before touching customers — a suite that keeps growing with each month's real conversations.
What if I want to leave tomorrow?+
Thirty days' notice, an orderly handover of access, data and documentation, and the system remains yours. What stops that day is the upkeep: nobody re-syncs the catalog, adjusts the rules when your operation changes, or answers when the agent gets something wrong in front of a customer. It's all in the contract from day one.
How do you charge?+
One-time implementation + a monthly operation fee. The implementation builds the system; the monthly keeps it true — the catalog stays in sync, rules get adjusted when your business changes, the test scenarios grow with real conversations, and someone is accountable when the agent gets it wrong in front of a customer. A system without that doesn't break all at once: it starts lying slowly. That's why a "$0/month" plan doesn't exist. The quote is custom, after a 15-minute audit; the pricing page explains how it's put together.
Resources
What we learned putting it in production.
No conference theory: what actually breaks when an agent touches real customers — written so you can use it without hiring us.
AI customer service. Start with Betancore.
A 15-minute audit of your real case — not a canned demo. You leave with an honest read on what to automate first, and what not to.